CASE STUDY / G2P ROBOTS
SMART ROBOTS. SMART REACH.
Helping G2P Robots reach warehouse buyers with connected marketing and sales support.
Website. Paid search. Email. LinkedIn. HubSpot.
Connected marketing and sales support for G2P Robots.
The Client
LESS WALKING.
MORE PICKING.
Bring the goods to the people who need them.
G2P Robots helps warehouses and distribution centers automate storage, retrieval, and order fulfillment. Its goods-to-person systems move shelves, pallets, and totes directly to operators, reducing the need to walk warehouse aisles. With solutions for picking, transport, and sortation, the company helps businesses address labor availability, limited space, and the demands of accurate order processing.
INDUSTRY
Warehouse robotics
FOCUS
Marketing + sales
THE CHALLENGE
STRONG TECH.
LOW VISIBILITY.
01
Build recognition.
Build awareness in a competitive robotics market.
02
Keep buyers engaged.
Improve lead generation and nurture interested prospects.
03
Connect the teams.
Bring marketing activity and sales follow-up into alignment.
THE DIGITAL EXPERIENCE
SHOW THE TECH.
MAKE IT CLEAR.
Whirlwind modernized the website with search-friendly content, product demonstrations, and resources, giving buyers a clearer way to explore G2P’s solutions and take the next step.
G2P ROBOTS / WEBSITE EXPERIENCE
THE CONNECTED APPROACH
ONE PLAN.
IN MOTION.
Coordinated channels and systems to support the buyer journey.
EMAIL MARKETING
Keep the conversation going.
Segmented email campaigns and A/B testing delivered more relevant messages and kept prospects engaged.
LINKEDIN CONTENT
Share the expertise.
LinkedIn content highlighted industry knowledge and gave G2P a consistent way to engage its audience.
PAID SEARCH
Meet buyers in search.
Keyword-led campaigns and optimized landing pages connected relevant searches with a focused path to inquiry.
HUBSPOT SUPPORT
Keep the next step moving.
Customized workflows, lead nurturing, and reporting helped coordinate CRM activity with the sales team’s goals.