Success Stories
AmeriTrust Mortgage
Case Study.
Converting Non-QM Interest into Qualified Leads
Client Overview
Building a Non-QM lead engine with paid and organic social.
Ameritrust Mortgage is a direct lender specializing in Non-QM programs for self-employed borrowers, investors and other non-traditional income profiles. Despite a strong product suite and borrower tools, they needed a unified digital strategy to reach and convert high-intent Non-QM prospects. Whirlwind Media rebuilt the site for conversions, launched targeted Google & Meta search campaigns, and implemented a consistent organic social program to drive qualified leads into Ameritrust’s sales funnel.
The Challenge.
AmeriTrust Mortgage faced challenges in:
Underperforming paid campaigns.
Low organic visibility and inconsistent content.
Fragmented lead capture and unreliable routing.
How we helped
The Solution.
We implemented a multi-channel marketing strategy that combined targeted email campaigns, engaging organic social content, and optimized paid search on Google and Meta. This integrated approach aligned marketing and sales, improved lead routing and attribution, and amplified Ameritrust’s Non-QM presence so high-intent prospects are easier to find, educate, and convert.
Paid Lead Generation (Google & Meta)
Segmented search and social campaigns—prospecting, retargeting, and high-intent search—to capture Non-QM demand. Multiple ad-copy and creative variants plus weekly optimizations reduced CPL and improved application starts.
Organic Social
We developed a social media post cadence with static and short video assets. Content educated niche borrower segments and supported paid landing pages across Facebook, Instagram, and LinkedIn.
Lead Capture & Integrations
We implemented UTM/event tagging, mapped lead fields, and connected capture to their custom CRM. This ensured clean attribution and reliable routing to the right internal teams.
Analytics, Reporting & Optimization
A consolidated dashboard showed leads by channel, CPL, conversion rates and application starts. Weekly paid summaries and a monthly deck drove a continuous A/B testing and optimization roadmap.
Ongoing Management
Under the retainer we continued content production, campaign management, email optimization, integration upkeep, and reporting. The team ran iterative tests to lower CPL and scale qualified Non-QM volume.